When JcPenneys created thier fair and square campaign a couple of months back, editors and investors alike had mix feelings about its success and the future of JcPenneys. Quarter losses followed and investors became antsy convincing JcPennys to return sales to thier philosophy, a strategy they had abandoned.
Flash forward, six months later and JcPenneys has risen like a Phoenix from the ashes by replacing tired clothing designs and adding fresh lower priced designs from well-known brands like Mango, Nanette LePore and Liz Claiborne. Some feared the new designers would alienate the more loyal customers which were of the older crowd. So JcPennys started their button campaign for the holidays to attract new customers and it worked because I am now a JcPennys customer.
With all the changes at JcPenneys, we were even more happy to see them embrace little known international designers at affordable prices. Similar to Targets “go international” campaign (which has become localized and a popularity contest), the campaign differs by focusing on new designers with a local following so enters the topic of the blog, African designer, Duro Olowu.
We loved the designer’s mixed prints which is all the rage of the moment and the price tag was equally nice starting at only 30 dollars. The fabric was light and the clothing looked expensive like this coat with brocade details.
The price is only 75 dollars! I had to admit, I was hesitate to look at the line upclose since the quality looked so expensive but after my twin and partner suggested we stop by after our purchases, I agreed. I am happy to have made the journey. Okay, it wasn’t a real journey but it was like entering another country. We also loved the fact that he did not just stop at clothes but ventured into housewares, jewelry and my personal love handbags.
If we weren’t shopping for birthday outfits, one of these bags would have came home with us. The associate that was showing us the collection and I coveted the same long sleeve shirt at just 30 dollars, it was a steal. If you don’t like coat, the same detail was added to this dress for just 60 dollars.
So stop by JcPenneys or their website and check out the full collection and you be glad you made the journey as well.