Founded in Osaka, Japan in 1988, Evisu is well-known for premium denim wear made through traditional labor-intensive methods. Founder Hidehiko Yamane named the brand Evis, after Levis because he believes that Levis 501 are the best jeans ever made. He later changed the name to Evisu, as it was close to Ebisu, the Buddhist deity of fishermen, good fortune and business prosperity.
Evisu also makes t-shirts, sweatshirts, jackets, suits, accessories and shoes. They make both clothing for Men and Women. Chris Brown is a fan of the label.