"Fashion at the speed of life"

When Moon Rhee opened his boutique in spring of 2007, his mission was to showcase his line along with some of the fantastic vintage pieces he’s acquired over the years by the likes of Junya Watanabe, Comme des Garçons, and Yohji Yamamoto. The store is about 25% vintage to 75% of Moon’s own line aptly named DEAR:. The designs are made in Korea and Japan. They feature tailored avant-garde shapes with minimalistic prints (polka dots, plaids, stripes, etc.)

The store is named Dear: Rivington + after the street in which it is now located and another store is to open this month.

We were lucky to find a video interview of Moon Rhee at his store on Rivington only a few blocks away from his home he shares with creative director (and wife) Hey Ja.

Check out their store located on the lower east side – 95 Rivington St,New York, NY 10002.


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