"Fashion at the speed of life"


Walking past the location of Charming Charlie that failed to open last month, I noticed the cardboard we all know that hides construction ugliness stripped of the signature pink that was announcing the opening of the store. The store was heralded as an accessories mecca with three stories of jewelry, bags, hair pieces, clothes and a showroom. A wall of Tvs was going to face the street to advertise the store, supposedly vying for the attention of pedestrians and halting traffic, is all being dismantled before my eyes. Garbage trucks line the street and workers clear out debris while eyeballing passerbys dearing us to ask, why?


So why did “Charming Charlie” pull out of its only flagship in the city while yet another H&M opens in Herald Square? The most probable cause is too expensive and too much hype. Screens, three stories and a showroom was too highly ambitious for a store use to small spaces and modest stairs to a slightly raised second level, not to mention the inventory. “Charming Charlie” is famous for limited supply and that just would not fly in the big apple.
¬† Or maybe competition. It’s steep with 2.99 and 2.00 jewelry stores all around the city and 5 dollar handbags in Chelsea and the design district not to mention clothes big box stores like H&M, Forever21, and Macy’s as well as 5th Ave staples from Ellie Tahara to Vince Camuto.

In any rate, I guess we have to look forward to another H&M in Herald Square opening May 30.

If anyone knows anything about Charming Charlie drop us an email.

Breaking news: Smaller corner store is being renovated – new Charming Charlie location?


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